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Md Delwar Hossain
May 07, 2022
In General Discussions
During the visit, Xiao Xu was broadcasting live with his wife whom he met on Kuaishou Live. In my Special Database opinion, the entire live broadcast process is like an ordinary family telling the neighbors about the features of the product, and letting their wife try it on on the spot, selling thousands of products in this way. The training and services provided by the Kuaishou live broadcast base played a key role in the improvement of video quality. When there was no live Special Database broadcast, these videos continued to help Xiaoxu sell jade products one after another, bringing in more fans focus on. This kind of operation mode in which the merchants themselves are the anchors to establish a professional and industry "personnel, IP" through live broadcast and Special Database video, and then rely on the industrial belt and base services to directly sell products to consumers is still the mainstream mode of Kuaishou. one. It's just that the biggest risk in this operating model is the sustainability of the anchors. For the young Xus, it seems that they don't need to think too much about this issue. For the live broadcast base, they Special Database need to cultivate more such merchants to participate in the live broadcast, otherwise the large-scale service cannot be realized. For the Kuaishou e-commerce platform, in addition to strengthening the large-scale service capabilities of leading anchor merchants, it Special Database is also necessary to continuously expand new merchants and improve content quality with the help of the base's service capabilities. Of course, another type of account-based operating model is also developing and growing on the Kuaishou e-commerce platform. One of the merchants visited this time is called "Liangyu Qiyuan", which adopts this operation mode. "Liang Jade Romance" currently has 6 anchor Special Database studios, and operates a number of live broadcast accounts related to jewelry and jade.
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Md Delwar Hossain
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